Photobox Group - 14 Nov 2014

Photobox launches biggest ever Christmas advertising campaign

  • TV ad airing in nine countries, focusing on the reaction that thoughtful, personalised gifts bring
  • Running for five weeks in prime time slots – kicking off around the launch of I’m a Celebrity
  • Supported by hard-hitting press, outdoor and digital creative

Photobox is a print company with a twist – we make printing at Christmas personal. This festive season, the company will kick off its biggest ever seven-figure TV campaign, with the aim of inspiring gift-givers to use their favourite photos to create more thoughtful gifts this Christmas.

The UK ad debuts around the launch of reality jungle show, I’m a Celebrity, with local versions of the ad also airing in Ireland, France, Spain, Italy, Sweden, Germany, Australia and New Zealand.

Photobox’s media buying strategy for the campaign reflects a new trend in shopping behaviour, as research suggests that gift-givers are leaving their online shopping later and later1. To reflect these findings, Photobox’s campaign is running for five weeks from the 17th November, right up until Christmas.

TV will be supported by creative across outdoor, digital, social media and press. The product stars on the ad are top picks for Christmas, including the new Photo Cushions, Photo Books, Photo Mugs and Calendars.

Robert May, UK Managing Director at Photobox, said:

“Our new festive ad campaign is a nod to that special moment when someone opens their gift and sees that it was made with love and thought, just for them. Our ambition is to give our customers as much time as possible to order for Christmas in the most convenient way. This is why our ad also highlights our iOS and Android apps, which make creating the perfect personal gift easy from anywhere.”

The advert was created by Wordley Creative and directed by Jo Iwan.
1 eCustomerServiceIndex from IMRG and eDigitalResearch