More than 1 in 2 adults have personalised a gift during the last 12 months
The average personaliser spends £36.50 a year on personalised gifts, and growing
34-44 year olds are named “most generous” age group for personalised gifting
London, UK – 24 November 2015 – Photobox Group, Europe’s leading digital consumer service for personalised products and gifts and parent of the PhotoBox, Moonpig, PaperShaker, Sticky9, Hofmann, Posterjack and posterXXL brands, is pleased to announce findings from a landmark survey, commissioned by Photobox, and undertaken by YouGov.
Over 1,000 interviews were conducted across the UK, offering a unique insight into the size and scale of the fast moving personalisation market. The findings show that that we are a thoughtful nation, with over half of the adult population (53%) having personalised a gift for a friend or loved one – that equates to approximately 27 million people in the UK. This news follows reports that the personalisation market in Europe is worth between £6 and £7 billion.
Interestingly, we are spending more than ever on personalised gifts, with the average personaliser spending £36.50 a year on personalised gifts, and growing. This figure is set to increase by another £1 over the next 12 months. 35-44s are the most generous and regular givers, with a third personalising gifts several times a year. The landmark research identified that those over 55 were the least likely to personalise.
Somewhat surprisingly, those within the C2DE socio-economic group personalise more regularly than their more wealthy ABC1 counterparts, with over a third personalising gifts several times a year. Personalised cards and mugs are their favoured gifts to personalise while they prefer to personalise clothing or footwear for themselves.
Dr Michael Wagstaff, Head of UK Custom Research at YouGov, said:
“This landmark survey gives a clear picture of the phenomenal scale of the fast growing personalisation market. Our research found that approximately 27 million people have purchased a personalised gift, and on average spent £36.50 on personalised gifts in the last year – that means the country could spend over £1 billion on personalised gifts in 2015. Despite that sizeable figure, our research suggests spending will continue to increase as consumers turn their attention to new product verticals – whether that is personalised stationary or 3D printing furniture.”
Commenting on the survey, Stan Laurent, Chief Executive Officer at Photobox said:
“This research conclusively shows that the UK IS a personalisation nation! The market is growing fast with our flagship Moonpig and Photobox brands leading the way. Consumers now want everything personalised, whether it be a barista writing your name on your coffee cup, tailoring the content on your mobile news app or indeed gifting a lovely photobook for Christmas. It is a practice that is becoming completely habitual and the market opportunity is as large as our imaginations allow it to be!”
As the festive season approaches and Photobox prepares for its most successful Christmas ever, 36% of the UK are likely to purchase a personalised gift for Christmas. So when you open your presents or dive into your stocking on Christmas morning you may well find your presents have an extra special, personal touch – we could all be raising a toast to a more thoughtful Christmas.
About PhotoBox Group
The Photobox Group is Europe’s leading digital consumer service for personalised products and gifts and parent of the PhotoBox, Moonpig, PaperShaker, Sticky9, Hofmann, Posterjack and posterXXL brands. From photobooks and unique artwork to the very latest personalised apparel, gifts and greeting cards, the Group’s products enable customers across 22 countries to share memories, celebrate great moments and inject personal expression into their everyday lives. The Group has 1,000 employees across Europe and generated turnover of £215.3m in the fiscal year ending April 2015.