HERBAL HOUSE
Corporate - PhotoBox Group - 30 Nov 2017

Photobox Group returns to its roots with contemporary new office in London’s Clerkenwell

  • Photobox Group announces 10 year leasehold moments away from garage where Photobox business was founded
  • Over 37,000 sq ft agreed with Aerium at former Daily Mirror Printworks, the newly completed Herbal House building
  • Employees set to move in spring 2018

 

PhotoBox Group (“the Group”), Europe’s leading digital consumer service for personalised products and gifts, with flagship brands PhotoBox, Moonpig, Hofmann and posterXXL, has agreed a 10 year leasehold for the basement, lower ground, ground and first floors of Herbal House in Clerkenwell, EC1. The asset has been newly launched to the market following a comprehensive redevelopment carried out by its owner Aerium, the European real estate fund manager, alongside development manager Allied London, which has seen the revival of one of London’s most iconic pieces of industrial architecture.

The modern industrial space which comprises over 37,000 sq ft arranged over four floors of the 10 storey building, is located at the centre of London’s hub for digital, design and creative businesses – with the building itself, dating back to the 1920s, being the former home to the Daily Mirror printing works, and the London School of Printing & Arts.

Jody Ford, Chief Executive of Photobox Group, commented:

“We are delighted to return to our roots north of the river, in an area which is synonymous with creativity and digital innovation. Herbal House is steeped in printing history, and we look forward to maintaining its legacy and writing our next chapter as Europe’s leading group of personalisation businesses.”

Robin Carr, Co-chief Investment Officer at Ærium, added:

“PhotoBox Group is exactly the kind of high-quality creative business that we hoped to attract to this state-of-the-art office development, with its pre-letting acting as a strong endorsement for Herbal House. The building’s striking design is a celebration of its industrial past whilst the integration of modern features deliver innovative and flexible workspace, all in a prime central London location. With six floors remaining, we look forward to announcing new lettings in due course.”

In total, Herbal House will comprise 115,000 sq ft of space, with over 100,000 sq ft devoted to workspace. The arrival of Crossrail in 2018 will connect employees with over 40 stations, including links to the capital’s major commercial and business districts – Heathrow, the West End, the City and Canary Wharf.

Noble & Harris acted for Photobox Group, JLL acted for landlords, Aerium.