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Innovation - PhotoBox Group - 26 Mar 2014

PhotoBox Group accelerates app roll-out

PhotoBox Group accelerates app roll-out

Moonpig app adds gifting range
PhotoBox introduces photobook app designed specifically for iPad following mobile sales rush

London, UK – 24th March 2014 – PhotoBox Group, a leading digital consumer service for personalised products and gifts in Europe and parent of the PhotoBox, Moonpig.com, Sticky9 and PaperShaker brands, today announces the accelerated roll-out of its mobile developments via two new mobile apps.

New apps, new possibilities

The new and refreshed PhotoBox and Moonpig apps bring new, easy-to-use products and services to smartphones and tablets.

The new Moonpig app has been completely redesigned for iOS7 (iPhone and iPad) and adds a range of gifts to the personalised card offering already available on mobile. The simpler, crisper design of the new app will allow customers to peruse, personalize and purchase a wide range of flowers and gifts on the move via an easy to use and easy to explore navigation. The app comes in addition to Moonpig’s website which has also been redesigned for enhanced mobile access.

PhotoBox has launched an all-new photobook app, designed to be intuitive for iPad natives making creating a photobook simple and stylish, linking directly to the heart of customer’s memories. The app features particularly easy access to customer photos (on their device, photobox account or on social networks), a unique “chaptering” tool for customers to easily select and organise their photos, as well as Photobox’s widely recognised “Instant Book” feature to help customers create beautiful books in a matter of minutes.

Commenting on the app developments, Stan Laurent, Group President & Chief Executive, said:

“We are seeing clear signals that mobile commerce has well and truly arrived. Consumers increasingly want to buy more thoughtful, personalised gifts and they want to do it on their smartphone, on tablets and on the go. In order for us to continue to make the most of this trend, we’re excited to be releasing beautiful new apps for both Moonpig and Photobox to extend their mobile offering from personalised cards, gifts and wall decor to flowers and photobooks, two of our leading product categories.”

For further information please contact:

FTI Consulting, LLP                                                                        +44 (0) 20 7831 3113

James Melville-Ross / Matt Dixon / Jon Snowball

PhotoBox Group                                                                            +44 (0) 20 7087 4621

Stan Laurent, CEO

Cecilia Vincent, Head of Communications

About PhotoBox Group

The PhotoBox Group is a leading digital consumer service for personalised products and gifts in Europe and parent of the flagship branded retail channels PhotoBox, Moonpig.com, Sticky9 and Paper-Shaker.com. From photobooks and unique artwork to the very latest personalised apparel, gifts and greeting cards, the Group’s products enable customers across 20 countries to share memories, celebrate great moments and inject personal expression into their everyday lives. The Group has 700 employees across Europe, turned over £148m in the fiscal year ending April 2013 and is backed by leading international private equity firms.

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