Our Story

From a family dream to success: the story of a company like no other

1999 – 2003: the early beginning of a young start-up

  • 1999

    A nice photo!!

    Our founder, Graham Hobson was spending the weekend away with his family when he had a simple, yet visionary idea: creating a service printing digital photos online in order to enable him – and a lot other families – to keep and protect happy memories.

  • 2000

    Graham Hobson founded PhotoBox with his friend, Mark Chapman in January. It all began in a garage in Clerkenwell in London where Graham and Mark themselves (and their families!) printed customer orders and then posted them from the nearest post office.

  • 2000

    We launched next-day delivery for any prints ordered before 4pm

  • 2000

    UK and Irish websites both went live during 2000

  • 2001

    Started with digital press, printing cards

  • 2002

    PhotoBox launched AOL Photos service in Europe

2004 - 2005 From a young start-up to the UKs online photo printing market leader

  • 2004

    2004 saw the first steps towards digital printing with the acquisition of new printing machines, enabling us to industrialise the printing process and extend our offer to personalised photo products: calendars and photo books.

  • 2004

    We started the Orange Photos service in Europe

  • 2004

    We launched our very own photo book! Taking the first step from photo printing to personalisation

  • 2005

    Photoways, our French counterpart at the time, received first major fundraising from private equity firms Index/Highland Capital Partners, enabling the company to expand its offer on personalised products and acquire new production tools. In 2006, we joined forces with Photoways and merged with the company that was leader in its space in France.

  • 2005

    Photoways took over a 40k sqft production facility in Sartrouville (Paris area).

2006 - 2010 From the UK market leader to the European market leader

  • 2006

    2006 marked an important turning point in our history with the merger with French counterpart, Photoways and Stan Laurent’s arrival at the head of the newly formed company, PhotoBox. With the 2 companies joining forces, PhotoBox counted 1 million customers, produced around 200 million prints, had annual turnover of ca £13 million (pro-forma 2005) and a workforce that had grown from 60 to over 100.

  • 2007

    PhotoBox officially launched a dedicated German website. In the space of a few years, the PhotoBox Group extended its reach to more than 20 countries, including the US, Australia and New Zealand.

  • 2008

    We launched our popular Wall Art range

  • 2009

    Our tailored websites for Portuguese, Belgian, Dutch, Finnish, Swedish and Danish customers went live

  • 2010

    We’re ten already! We celebrated our 10th birthday with an exhibition of the world’s biggest Photo Book at the Truman Gallery in London.

  • 2010

    We launched the PhotoBox brand in Norway and Poland

2011 - 2015 The start of the PhotoBox family

  • 2011

    We grew organically until 2011, when we acquired Moonpig the UK’s leading provider of personalised greetings cards

  • 2011

    PhotoBox was involved in Face Britain, a national project that invited all young people in the UK to submit a self portrait drawing of themselves to be projected on Buckingham Palace

  • 2011

    This was also the year where we started our quest to become mobile.

    We launched the instant book, giving our customers the ability to create photo books in one click.

  • 2011

    We took over a 55,000 sq feet production facility in Park Royal

  • 2011

    The PhotoBox brand launched in Switzerland

  • 2012

    The PhotoBox brand took off in Australia

  • 2012

    PhotoBox released their very first mobile website

  • 2013

    Launched of the PhotoBox brand in New Zealand

  • 2013

    We launched our first international TV ad

  • 2013

    We acquired Sticky9 (formally StickyGram), a young brand born on Instagram that transforms photos into trendy custom products.

  • 2013

    We joined the ranks of the UK Future Fifty Programme

  • 2013

    We ran our very first hackathon!

  • Moonpig expanded its gift offering by launching their very own curated giftboxes.

  • 2014

    Drum roll please… We were included in the Sunday Times Top Track 250 list!

  • 2014

    Moonpig wins the Best Licensed Paper Products Award 2014 for their selection of ‘Frozen’ greetings cards.

  • 2014

    In December 2014 we cemented our position in Iberia with our acquisition of Spain’s most loved photo book specialist, Hofmann

  • 2015

    We moved in together. For the first time, all of our UK based brands were under one roof

  • 2015

    We welcome a new family member… posterXXL, one of the leading German online photo businesses

  • 2015

    Moonpig launched the Concertina Card, a concept that was born in our last year’s hackathon!

  • 2016

    We’re pleased to welcome Exponent and Electra as our new shareholders. Big thank you to Insight Venture Partners, Index Ventures, HarbourVest Partners, Quilvest Ventures, Greenspring Associates and Highland Capital Partners for their commitment to us and playing such a huge role in helping us get to where we are today

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